How to make descriptions for selling clothes [With Examples]

Do you want to know how you can make descriptions of clothes that help you sell more in your online store? Discover the step by step below.

Author of the article: Olalla Mellado Digital editor of trends.
how to make descriptions for selling clothes

In this article I will explain how to describe Clothes to sell based on my experience creating my own ecommerce, selling second-hand clothes, as an SEO writer on my blog and also as a buyer that really costs you find a lot of clothes by your body measurements and you know what you are looking for and why not buy.

The reason why I spend hours and hours looking for clothes and end up not buying anything is because or not I get certain stores in Google that are interesting to me, which makes me unaware that there are many small online clothing stores, and Above all, do not put the measurements and materials of the garments.

This can be fixed by writing appropriate clothing descriptions for your clients. If you observe large online stores, they do not usually put all the measures of the products, but if you look at SHEIN you will see that each product has its perfect characteristics, hence its success accompanied by its prices and international shipments.

Steps to describe clothes

Taking SHEIN as an example, I will explain how to describe your clothes so that they can buy you. Just follow the following steps:

  1. Create a Google-friendly product title to see you in search engines. It combines the following concepts for this: product + characteristic + material + end customer + brand, with this we would obtain for example: PetiteJolie women's tulle ruffle skirt.

  2. Create a generic first paragraph for your description . The formula to create this first paragraph is similar to the title but more elongated and less schematic: product + characteristic + material + end customer + brand + manufacturing + details + closure + material characteristic + variety of sizes + variety of colors.

    Obtaining for example: Ruffled tulle skirt for women from the PetiteJolie brand, handcrafted in Italy. It has an inner lining under the lining and finials on the side panels. With back zipper for closure. Non-elastic material. Variety in sizes from S to XL. Available in black, red, and blue colors.

  3. The second paragraph of your description is the most important and you must include in it all the measurements of your product for each size.

    For example, for a women's long-sleeved top with sizes S, M and L we should include the following measurements for each size obtaining the following text:

    Size S measurements:
    Shoulder: 40 cm
    Length: 60 cm
    Sleeve length: 61.5 cm
    Chest: 96 cm
    Cuff: 22 cm
    Bicep contour: 30 cm

    Size M measurements:
    Shoulder: 41 cm
    Length: 61 cm
    Sleeve length: 62.5 cm
    Chest: 100 cm
    Cuff: 23.2 cm
    Bicep girth: 31.5 cm

    Size L measurements:
    Shoulder: 42.5 cm
    Length: 62.5 cm
    Sleeve length: 64 cm
    Chest: 106 cm
    Cuff: 25.2 cm
    Bicep girth: 33.7 cm

    You have to bear in mind that depending on the garment that you are describing, the measurements will be different, it is not the same to describe the measurements of a shirt that will have shoulder length, garment length, sleeve length, width of chest and sleeve width, a pants would have measurements such as waist width, hip width, leg length, ankle width and length from crotch to ankle.

  4. The third paragraph of your clothing should be dedicated to writing in detail the materials of your garment and its washing. It is important that you describe the following details:

    Material of the garment, if it is elastic or not, if the garment needs to be ironed or not, thickness of the fabric if it is thin or thick and for what season it is, how is it to be washed and ironed.

It may be that putting all these details is a bummer, but really working the descriptions will make you get to appear in search engines, have more sales since buyers will have fewer doubts and will buy faster and will ask you less and also you will be able to reduce returns now that customers will know exactly what the garment looks like.

Adjectives to describe clothes

Although it is not advisable to abuse adjectives to describe clothes , since if we abuse it it may seem that we want to praise the garment and then it seems that we are lying or desperate to sell.

An example of improper use of adjectives would be the following:

"Our wonderful colorful bikinis adaptable to any body, are resistant, colorful, combinable, and elegant"

As you can see, the previous sentence praises the product a lot, but if we do not combine this information with real data of the product as we have explained previously, we will not be able to convince the customer to buy the product because they will not know the real characteristics of the clothing and will not have decision-making power.

Combining adjectives without abuse with real data of the garment will be a perfect combination of clothing description for your online store that helps people decide to buy.

The adjectives to describe clothes that always win and among which I only recommend choose 3 per maximum text so as not to saturate your audience are the ones you will find below:

Fresh, warm, colorful, sweet, simple, elegant, beautiful, adorable, charming, combinable, incredible, wearable, wonderful, great, resistant, breathable, elastic, adaptable, fluid, soft, not translucent, rigid, with body, windbreaker, bright, oversize, daring, serious, ...

Are texts for clothing stores important?

The texts for clothing stores are not as important as the descriptions of the clothes you sell in your online store, this is because the customer barely notices the corresponding texts on the web to the cover, if not that his gaze is fixed on the description of the product and the conditions of sale, in addition to the photographs since fashion is essentially visual.

Therefore, the texts for clothing stores online must at least have a correct spelling, and be really brief, coinciding with the philosophy of your company, but they are not as elaborate as it can be created.

Always the texts for clothing stores on the front page must include at least 3 or 4 elements that refer to:

  • Reference to the sector, for example: fashion, clothing, garments, swimsuits, jerseys, ...

  • Reference to the season: autumn, summer, winter, cool, warm, ...

  • Reference to the design: pastel tones, psychedelic, simple, delicate, colorful, ...

  • Reference to the quality of the articles: luxury, great quality, value for money, unbeatable, ...

  • Reference to prices: small prices, for very little, with more discount, 50%, 15% ...

  • Discount duration reference: for a limited time, this week only, this weekend only, a specific date, ...

You can also refer to a current discount on the web to attract even more purchases, so we would finally have these examples of texts for clothing stores such as:

"Warm garments at small prices for a limited time"
"Colorful bikinis 50% proof of everything until 08/31/2021"

There are multiple combinations that can be made depending on the products you sell in your online fashion store.

Ready! You can now write your description of clothes to sell

As you can see, it is really easy to describe clothes to sell online in your ecommerce, it is simply a tedious task, but if you manage to make these descriptions you will win the battle against the large stores.